PT Bahtera Cipta Raga Prima

Tentang Perusahaan

Today, Bahtera Cipta Raga Prima is renowned throughout the Indonesian consumer products industry for distributing and turning a series of world-known brands into brand leaders in Indonesia, such as Banana Boat, Hawaiian Tropic, Schick, Freeman, Abloy, Tournaire, Tesa, Lockwood, Whitco, and Kilargo. Bahtera Cipta Raga Prima's journey began in 1999 with a mission to not just distribute the best brands, but to become a vessel that carries these brands above the sea of competitions, across an archipelago of opportunities, an ever-growing population, and diverse market behaviours. On top of ensuring product distribution to major stores in the country, we harness years of retail marketing experience to create strong brand positioning in the minds of the right consumers and produce sustainable sales through a mix of creative promotions, consumer education, and maximized online & offline visibility.