Deskripsi Pekerjaan
Job Description:
* Design and execute CRM, loyalty, membership,
reward, and referral programs
* Maintain an accurate customer database that is
integrated across channels and kept confidential
* Perform customer segmentation (RFM, transaction
value, product preference) and prepare customer
analytics reports
* Run personalized communication, post-purchase
follow-ups, and customer reactivation campaigns
* Handle customer complaints within SLA, analyze root
causes, and propose customer experience
improvements
* Support events, campaigns, and brand activations
* Manage VIP customers: regular visits, exclusive
service, and dedicated retention programs
* Execute customer migration strategies from
marketplace to direct/B2B channels together with the
Sales team
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Qualifications:
* Minimum Diploma (D3)/Bachelor's
degree in any major (Business,
Marketing, or Management is a plus)
* Minimum 1-2 years of experience in
B2B, CRM, partnership, or account
management
* Understanding of CRM concepts,
loyalty programs, customer
segmentation, and retention
* Proficient in customer data analysis
using Excel/Spreadsheet tools and
basic dashboard reporting
* Strong communication and
negotiation skills, comfortable
dealing directly with clients
* Willing to conduct visits to B2B
customers
* Plus point: experience using CRM
tools or marketing automation
platforms