Brand Marketing Analyst

Brand Marketing Analyst

Key Responsibilities
- Customer Data Input & Analysis: Support the marketing team by managing data input, organizing customer information, and assisting in the analysis of customer trends to uncover strategic opportunities.
- ⁠B2B Lead Generation (Outbound): Identify and approach potential B2B leads through outbound methods, including direct outreach via Instagram DM and other relevant channels, to build lead pipelines.
- ⁠Content Planning: Assist in developing content strategies and calendars to support new brand development initiatives.
- ⁠Growth Performance Tracking: Monitor and update internal dashboards on B2B and B2C growth metrics across all active campaigns and sales channels.
- ⁠Marketplace Revenue Management: Support day-to-day operations and performance tracking of our new brand across online marketplaces.
- ⁠Market & Competitor Research: Conduct in-depth 4P analysis and competitor research to inform brand positioning, pricing, and go-to-market strategy.
- ⁠Marketing Campaign Support: Help plan and analyze marketing campaigns by compiling performance decks and generating insights from campaign results.

Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field
- ⁠1–3 years of experience in marketing analysis, branding, or campaign support
- ⁠Strong analytical skills with the ability to turn data into actionable insights
- ⁠Proficient in Excel/Google Sheets and familiar with basic marketing tools (e.g., Google Analytics, Meta Ads)
- ⁠Creative thinker with a good understanding of branding, content, and consumer behavior
- ⁠Strong attention to detail and effective communication in cross-functional teams