Brand Marketing Strategist

- Develop and execute comprehensive strategies and campaigns across online marketplaces, offline events and social media to drive awareness, engagement, and revenue growth for Jakmall's multiple brands - Formulate and execute strategies to enhance brand awareness through various social media channels, including Instagram and TikTok - Take charge of and lead live streaming activities for the brand on platforms like Shopee Live and TikTok Live - Actively participate in the creation and execution of brand projects aimed at raising awareness, including participation in exhibitions and other relevant events - Create and execute campaigns in collaboration with influencers to effectively promote the handled brands - Collaborate with cross-functional teams, including design, and influencer relations, to ensure seamless execution of marketing campaigns and maintain brand consistency - Analyze campaign performance across various platforms, utilizing data-driven insights to identify areas for improvement and optimization - Initiate and lead creative initiatives to enhance brand awareness, championing innovation and staying ahead of market trends - Track, analyze, and report on the performance of marketing campaigns. Present insights and contribute to strategic decision-making - Drive brand engagement through innovative content and collaborating with the production team on concept development, execution, and optimization across social media and marketplaces - Oversee the brand's marketplace account, ensuring a dynamic presence by consistently uploading new products, crafting impactful store campaigns (featuring vouchers or flash sales), and actively participating in marketplace-wide campaigns on platforms such as Shopee, Tokopedia, Lazada, Blibli, and TikTokShop