Business Development (Marketing & Sales)

We are seeking a Marketing & Sales who will play a strategic role in managing client relationships, driving sales performance, and supporting the successful delivery of training programs.

This position requires strong coordination skills, data-driven marketing insight, and hands-on experience in corporate training, events, and customer relationship management.

Key Responsibilities

• Maintain strong and sustainable relationships with new and prospective clients.

• Manage and coordinate Training Program Organizers / Event Organizers (EO) to ensure program execution aligns with company standards.

• Implement Segmentation, Targeting, and Positioning (STP) strategies in accordance with established Internal Guidelines (IK).

• Develop and execute marketing programs in collaboration with R&D and Digital Marketing teams, including budget planning and performance calculations.

• Conduct personal selling activities for new customers in compliance with Standard Operating Procedures (SOP).

• Organize, manage, and evaluate seminars, conferences, workshops, and other events in accordance with SOP.

• Execute Customer Relationship Management (CRM) activities in line with Internal Guidelines.

• Prepare observation reports based on direct monitoring of training program implementation.

• Submit monthly sales performance reports to Director.

• Achieve targets for New Products & New Customers (In-House Training & Public Training) in line with annual quality objectives.

• Ensure Customer Satisfaction Index (CSI) meets or exceeds defined targets.

• Ensure lead time for proposal development is achieved according to performance standards.

Qualifications

• Bachelor’s Degree (S1) from a relevant field (Business, Marketing, Management, Communication or related disciplines).

• Minimum 2 years of professional experience in Account Executive, Sales, Business Development, or related roles (Fresh graduates are welcome to apply).

• Strong understanding of B2B sales, corporate training programs, and event-based marketing.