Content Creator Social Media / Creative Marketing

Qualifications:

• Minimum S1 in Marketing, Business, Management, Communications, or equivalent.

• Minimum 2 years of experience in Social Media Management. Marketing/Branding, PR, with in-depth experience in the F&B / Retail industry

• Proven track record in strategic planning, developing and executing marketing programs and PR campaigns

• Experience in graphic design, content creation (ideation & execution), video production.

• English Proficiency both verbal and written

Responsibilities:

• Responsible for end-to-end content creation / production for social media, including ideation, shooting, editing, graphic design, voiceover, etc

• Manage social media & develop online marketing initiatives with holistic, innovative campaigns across digital programs/platforms, such as Instagram, Tiktok, to drive traffic, customer acquisition and conversion

• Create, develop and execute growth marketing strategies to maximize sales & market share through integrated omni-channel marketing activities including offline / in-store marketing, digital marketing, PR, event marketing, partnership & collaboration, 3rd party platforms, marketplace, loyalty program, etc.

• Build and manage all marketing & branding initiatives to develop brand awareness, optimal market positioning, customer loyalty, reputation, customer satisfaction, etc.

• Develop and implement effective marketing communication strategies & PR campaign to build brand equity, customer awareness, customer satisfaction, brand loyalty and reputation

• Establish and maintain 3rd parties relationship, partnership, sponsorship, B2B, collaborations, events related to marketing activities