Creative Lead – Online Live Streaming

Keterampilan Komunikasi Efektif

- Develop creative concepts and show formats for TikTok Live, Shopee Live, Instagram Live etc. - Translate product features into engaging, story-driven content tailored for online audiences. - Lead and mentor hosts, producers, and technical staff to ensure smooth and highquality production. - Collaborate with marketing, sales, and product teams to ensure messaging is aligned and commercially impactful. - Analyze performance data (viewership, engagement, conversion) and continuously improve content strategies. - Stay ahead of trends in live commerce, content formats, and platform algorithms. - Min. 3 years of experience in live streaming, content production, or digital media. - Prior experience in retail apparel, fashion, or footwear industry is highly preferred. - Creative thinker with strong storytelling, visual, and commercial instincts. - Skilled in leading a results-driven, fast-paced creative team. - Familiarity with live streaming software (e.g., OBS, Streamlabs, TikTok Studio) is a plus. - Strong passion for sports, with a deep understanding of the activewear or performance gear market.