Digital Marketing Manager

Tanggung Jawab Utama Digital Marketing Manager

1. Strategi Digital & Growth

• Menyusun strategi digital marketing nasional untuk klinik kecantikan skala besar (multi outlet).

• Mengelola funnel lengkap: awareness → lead → booking → treatment → repeat.

• Menentukan target market berdasarkan layanan (laser, injectables, skin treatment, anti-aging, dll).

• Sinkronisasi campaign dengan promo medis, seasonal program, dan dokter.

2. Performance Marketing (High Budget Handling)

• Mengelola iklan berbayar dengan budget besar di:

  • Meta Ads (Instagram & Facebook)

  • Google Search, Display & YouTube

  • TikTok Ads

• Optimasi KPI utama:

  • Cost per Lead (CPL)

  • Cost per Booking

  • ROAS

  • Conversion rate booking → datang

• A/B testing funnel, landing page, creative medis, dan CTA.

3. Branding & Content Klinik

• Mengarahkan konten edukasi medis, before-after, testimoni pasien, dan personal branding dokter.

• Menjaga compliance etika medis & regulasi iklan kesehatan.

• Kolaborasi dengan:

  • Dokter aesthetic

  • Tim legal / compliance

  • Creative & production team

• Menentukan content calendar nasional & lokal cabang.

4. CRM, Retention & Loyalty

• Mengelola strategi:

  • WhatsApp marketing

  • Email marketing

  • Membership & loyalty program

• Retargeting pasien lama untuk upselling treatment lanjutan.

• Segmentasi database pasien (new, repeat, high value).

5. Website, Landing Page & Booking System

• Optimasi website & landing page untuk konversi booking.

• Integrasi dengan:

  • Sistem booking online

  • WhatsApp CS

  • Call center

• CRO (Conversion Rate Optimization) berbasis data.

6. Data, Reporting & Analytics

• Monitoring harian performa digital secara real-time.

• Laporan:

  • Mingguan (performance & insight)

  • Bulanan (ROI & revenue contribution)

• Forecast growth & rekomendasi strategi.

7. Leadership & Management

• Memimpin tim:

  • Ads Specialist

  • Social Media Officer

  • Content & Creative Team

  • CRM Officer

• Mengelola vendor, agency, influencer, dan KOL.

• Menyusun SOP digital marketing klinik kecantikan