Digital Marketing Manager

Key Responsibilities

Digital Marketing & Campaigns

• Plan and execute digital marketing campaigns across social media, Google Ads, and email marketing
  

• Manage monthly content calendars aligned with promotions, tournaments, and events
  

• Optimize online booking conversions through ads and landing pages
  

Social Media Management

• Manage Instagram, TikTok
  

• Create engaging content (photos, videos, reels, stories) showcasing matches, players, coaches, and events
  

• Monitor comments, messages, and community engagement
  

Content Creation

• Collaborate with photographers/videographers or create in-house content
  

• Write captions, blog posts, and promotional copy in line with brand tone
  

• Promote events, classes, memberships, and partnerships
  

Performance Marketing & Analytics

• Track and analyze digital campaign performance (reach, engagement, bookings, ROI)
  

• Optimize ad spend and targeting to maximize results
  

• Prepare weekly/monthly performance reports
  

Website & Booking Platform

• Ensure website and booking platforms are updated with promotions, schedules, and events
  

• Work with operations team to align availability and pricing promotions
  

Partnerships & Community

• Support influencer collaborations and brand partnerships
  

• Promote tournaments, leagues, and community events
  

• Coordinate digital promotion with sponsors