Digital Marketing Manager

Performance Marketing / Digital Ads Specialist

Job Description:

We are seeking a skilled and data-driven Performance Marketing / Digital Ads Specialist to develop, execute, and optimize digital advertising campaigns. This role will focus on driving traffic, conversions, and maximizing return on investment (ROI) through paid media strategies across multiple digital platforms. The ideal candidate will be highly analytical, detail-oriented, and passionate about performance marketing.

Key Responsibilities:

• Develop, execute, and manage performance marketing strategies to drive traffic, sales across marketplaces & digital platforms.

• Optimize paid media campaigns across multiple channels, including Meta Ads (FB & IG), Google Ads, Shopee Ads, TikTok Ads, Lazada Ads, etc.

• Conduct in-depth data analysis to track key metrics such as CTR, CR, ROAS & overall campaign performance.

• Perform A/B testing and continuously iterate on campaigns for performance improvement.

• Research, identify & test new advertising channels to expand audience reach and engagement.

• Collaborate with creative teams to ensure advertising assets align with campaign objectives & brand identity.

• Monitor industry trends, competitor activities, and platform updates to refine advertising strategies.

• Manage budgets effectively, ensuring optimal allocation of resources & cost efficiency.

• Prepare detailed reports and presentations on campaign performance, insights, & strategic recommendations.

Requirements:

• Bachelor's degree in Marketing, Business, IT, or a related field.

• Minimum of 2 yrs of experience in performance marketing, campaign planning, or digital advertising.

• Proven expertise in managing and optimizing paid media campaigns across platforms such as Google Ads, Facebook Ads Manager, TikTok Ads, Shopee Ads.

• Strong analytical and data-driven mindset with experience in performance tracking, A/B testing, and audience segmentation & Proficiency in SEO, retargeting, and data visualization

Location: Cikupa, TGR