Digital Marketing

• Digital Marketing Specialist

Job Description:

We are looking for a Digital Marketing Specialist who is creative, analytical, and results-driven to manage and execute our digital marketing strategies. This role is responsible for increasing brand awareness, engagement, and conversions across various digital platforms.

Responsibilities:

• Develop and implement digital marketing strategies across social media, website, email marketing, and paid advertising

• Manage and grow social media channels (Instagram, TikTok, Facebook, etc.)

• Plan, execute, and optimize digital advertising campaigns (Meta Ads, Google Ads, TikTok Ads)

• Monitor campaign performance and prepare regular reports and insights

• Collaborate with the creative team to develop engaging content (copy and visuals)

• Conduct market and competitor research to stay up to date with trends

• Optimize SEO/SEM to improve traffic and conversion rates

Qualifications:

• Minimum Diploma or Bachelor’s degree in Marketing, Communication, or a related field

• At least 1 year of experience in Digital Marketing (fresh graduates are welcome with a strong portfolio)

• Strong understanding of social media management and digital advertising

• Familiar with tools such as Meta Business Suite, Google Analytics, and Ads Manager

• Good analytical and data-driven mindset

• Creative, communicative, and target-oriented

Preferred Qualifications (Plus):

• Experience in F&B, retail, or agency environment

• Basic design skills (Canva, Photoshop)

• Copywriting and content planning experience