Digital Strategist

Job Title: Digital Strategist (Digital Architect) Company: Firstpage – Building Results-Driven Digital Funnels

About Firstpage Firstpage is a Digital Architect that transforms brand challenges into growth opportunities through impactful digital funnels. We combine digital and offline strategies with a data-driven approach to help brands grow and compete in the digital age.

About the Role As a Digital Strategist (Digital Architect), you’ll go beyond execution and grow into a true marketing consultant. You’ll learn, design, and optimize digital funnels while understanding the full marketing spectrum—digital and offline.

What You’ll Do

• Brand & Market Analysis: Assist in brand audits, market research, competitor analysis, and insights gathering.

• Funnel Strategy: Apply TOFU, MOFU, BOFU concepts to design conversion strategies and set performance metrics.

• Campaign Optimization: Launch and monitor ads (Google, Meta, TikTok), analyze metrics (CTR, CPC, CPA, ROAS), and optimize performance.

• Tracking & Data: Support setup of Meta Pixel, Google Tag Manager, and integrated tracking systems.

• Conversion Strategy: Help create WhatsApp SOPs and closing strategies to maximize lead conversion.

• Reporting: Compile reports with performance insights and customer behavior analysis.

Why Join Us?

• Training & Certification: Intensive training + mentoring to become a Firstpage Certified Digital Architect.

• Work Flexibility: Hybrid setup (1 day office, 4 days remote).

• Compensation: Base salary IDR 6,000,000 + performance bonus.

• Career Growth: Clear path from marketer to marketing consultant.

• Culture: Energetic, data-driven, and impact-oriented environment.

Requirements

• Min. 2 year experience in marketing or related role.

• Strong marketing foundation (digital & offline).

• Motivated, analytical, communicative, and collaborative.

• Familiar with basic metrics (CTR, CPC, CPA) and eager to explore data deeper.

• Nice to Have (or Learn with Us): Funnel optimization, tracking tools, UX/UI, CRM & automation, advanced analytics