General Operation - Campaign & Event

Analisis Pemasaran

- Owning, creating and maintaining campaigns and customers engagement activities across all channels: Mobile app, desktop & mobile site platform - Project manage thematic campaigns and own all the merchandising initiative at scale across the platform including building a robust breaking deals platform, monitoring & strategizing onsite user experience from visual to page-to-conversion metrics and react accordingly - Work closely with horizontal team (Design team, exposure team) & also commercial team - Define the best practices in setting up campaigns and ensure governance to achieve different campaigns’ goals from sales growth to efficiencies metrics, and continuously improve - Continuously monitor competition’s daily activities or long-run trend and create initiatives to launch and introduce new and attractive promotions and mechanisms