KOL Specialist (F&B Category)

Key Responsibilities * Manage the end-to-end execution of KOL/creator campaigns for F&B brands. * Coordinate with food creators within our talent pool for promotional campaigns. * Conduct creator briefings, ensuring clear understanding of campaign objectives, deliverables, and content guidelines. * Manage creator scheduling and merchant visit coordination. * Monitor content production progress and ensure timely uploads based on campaign schedules. * Track and monitor creator performance and campaign execution. * Maintain strong relationships with creators and F&B merchant partners. * Collaborate with internal teams to ensure campaigns are executed efficiently and at scale.

Qualifications * Bachelor’s degree in Marketing, Communications, Business, or related fields. * 1–3 years of experience in KOL management, influencer marketing, digital marketing, or agency environment. * Strong understanding of TikTok, Instagram, and short-form content trends, especially in the F&B niche. * Excellent coordination and project management skills. * Strong communication and relationship management abilities. * Detail-oriented and able to manage multiple campaigns simultaneously. * Experience working with content creators or influencers is a strong advantage.