KOL Specialist

Key Responsibilities Research, evaluate, and curate influencer lists that align with brand objectives, using data-driven insights on reach, engagement, and audience fit. Stay on top of emerging trends and rising talents to bring fresh perspectives to campaigns. Manage influencer campaigns end-to-end; from briefing and content approvals to timeline management, ensuring all deliverables are on-brand and on schedule. Build strong relationships with influencers and talent managers, negotiate fair rates, and represent dentsu with professionalism and empathy. Monitor campaign results, analyze performance metrics and audience sentiment, and translate insights into actionable recommendations for future strategies. Work closely with account, creative, and data teams to align influencer content with campaign strategy, and support new business and finance processes when needed. A bit about you At least 2 years of experience in influencer marketing, talent management, or social media strategy. A deep understanding of digital culture, creator ecosystems, and emerging social platforms. Strong analytical skills; you know how to balance numbers with creative intuition. Excellent communication and relationship-building skills. A proactive, detail-oriented mindset; you thrive in a fast-moving, collaborative environment