Marketing Advertiser

KUALIFIKASI UMUM

1. Pendidikan & Latar Belakang

• Minimal Diploma/S1 di bidang Marketing, Communication, Advertising, Fashion Business, atau sejenis

• Memahami industri fashion (trend, seasonality, target market)

2. Pengalaman & Skill Teknis

• Pengalaman 1–3 tahun sebagai Advertiser / Digital Marketing (fresh graduate bisa dipertimbangkan dengan portofolio)

• Menguasai platform iklan digital: Meta Ads (Instagram & Facebook) Google Ads (Search, Display, Shopping) TikTok Ads (nilai plus untuk fashion)

• Mampu membaca dan menganalisis ads performance: CTR, CPC, CPA, ROAS Terbiasa melakukan A/B testing (visual, copy, audience) Basic data analysis & reporting (Excel / Google Sheets)

3. Creative & Fashion Sense

• Memiliki sense visual & estetika fashion Paham storytelling brand fashion (lifestyle, aspirational, trend-based) Mampu brief atau bekerja sama dengan: Content creator Photographer / videographer Graphic designer 4. Copywriting & Communication

• Mampu menulis headline, caption, CTA yang sesuai dengan karakter brand fashion Mengerti tone of voice (luxury, casual, streetwear, modest, dll) Komunikasi yang baik dengan tim internal & eksternal 5. Strategi & Market Understanding

• Memahami: Target market fashion (usia, gender, lifestyle) Customer journey (awareness → consideration → purchase) Mampu menyusun media plan & budget ads Update dengan trend digital & fashion market 6. Tools Pendukung (Nilai Plus)

• Meta Business Suite Google Analytics TikTok Creative Center Canva / basic Adobe (Photoshop, Illustrator) Experience dengan e-commerce ads (Shopee, Tokopedia, TikTok Shop) 7. Attitude & Soft Skills

• Detail-oriented & data-driven Cepat beradaptasi dengan trend Target-oriented Mampu bekerja di bawah deadline & pressure campaign

TUGAS UTAMA

1. Perencanaan Iklan & Sosmed/Website/Ecommerce

2. Eksekusi Campaign & Sosmed/Website/Ecommerce

3. Monitoring & Optimasi Campaign & Sosmed/Website

4. Reporting & Analisis

5. Kolaborasi & Support

BENEFIT

1. Gaji pokok

2. Tunjangan transport

3. Bonus absensi

4. Bonus penjualan