Marketing Associate

Strategi Penjualan

Job Description Manage and optimize marketplace accounts on platforms such as Shopee, Tokopedia, TikTok Shop, and others to increase visibility and sales. Organize, update, and maintain thousands of product catalogs (descriptions, photos, variations, stock, prices) to keep them up-to-date, attractive, and accurate. Handle customer questions, complaints, and needs via marketplace chat quickly and courteously to maintain customer satisfaction and store ratings. Monitor market prices, product trends, and competitor strategies to ensure products remain competitive and relevant. Analyze sales performance per product, store traffic, conversion rates, best sellers, and slow-moving products to support decisions on restocking and product removal. Develop, organize, and execute campaigns, flash sales, bundling, discounts, and vouchers according to marketplace schedules (HARBOLNAS, 11.11, 12.12, Payday, etc.). Coordinate with the design team to prepare attractive promotional materials (banners, feeds, product photos, videos) aligned with trends and marketplace requirements. Coordinate with the warehouse/operations team to ensure stock availability and smooth shipping processes. Prepare weekly/monthly sales performance reports and provide recommendations for sales improvement strategies to relevant teams. Requirements Minimum Diploma (D3) or Bachelor’s degree (S1), preferably in Marketing, Communication, Business, or related fields. Technical Minimum 1 year of experience as a marketplace admin or similar role in e-commerce. Proficient in marketplace backend operations: bulk product uploads, voucher setup, campaign configuration, order and return handling, etc. Understands features and algorithms of popular marketplaces (Shopee, Tokopedia, TikTok Shop). Able to use Microsoft Excel/Google Sheets for basic data processing (AVERAGE, SUM, data filtering, basic pivot tables preferred). Experienced in preparing performance reports and simple insights to support store strategy decisions. Behavioral Detail-oriented, able to minimize errors in data entry and transaction processes. Highly initiative, proactive in seeking sales improvement opportunities. Able to work under pressure with tight deadlines, especially during major campaigns. Communicative and able to collaborate with various teams (design, warehouse, marketing). Creative and up-to-date with digital trends, content, and promotional strategies on marketplaces.