Regional Bank Partnership Product Manager - LazPay

Analisis Pemasaran

- Support the Regional Bank Partnership team to develop business strategy to drive increased bank partnership funding, budget utilization, and spending efficiency - Conduct qualitative and quantitative analyses to review the performance of bank partnership campaigns to propose new initiatives to drive bank partnership performance - Support bank partnership campaign scheme design including user segmentation and A/B testing - Lead project management tasks end-to-end for new bank partnership feature development including business requirement detailing, alignment/coordination with relevant stakeholders, project tracking, and post-launch performance monitoring - Support day-to-day operations to ensure bank partnership campaigns are properly setup including coordinating with tech team to resolve issues as needed - Periodically generate reports and presentations for key senior management meetings