Retail Marketing Executive Makassar

Job Responsibilities

• Execute national and local marketing campaigns across assigned outlets.

• Monitor branding, POSM, visual merchandising, and marketing activations.

• Conduct regular store visits and retail audits to ensure operational and marketing standards.

• Analyze sales, traffic, conversion, and market trends to identify business opportunities.

• Monitor competitor activities and customer behavior to support growth initiatives.

• Build partnerships with local communities, hotels, travel agents, institutions, and other stakeholders.

• Develop local marketing initiatives and partnership programs to drive store traffic and sales.

• Propose improvements and support pilot projects to enhance outlet performance and customer experience.

• Prepare weekly and monthly reports on campaign execution, store performance, insights, and recommendations.

Qualification :

• Minimum Bachelor's Degree (S1) in any major, preferably Marketing, Management, Business, or related fields.

• Minimum 2 years of experience in Retail Marketing, Trade Marketing, Area Marketing, Brand Marketing, Visual Merchandising, or Retail Operations.

• Experience managing multiple retail outlets is a plus.

• Strong analytical, communication, and problem-solving skills.

• Commercial mindset with a results-driven approach.

• Detail-oriented, proactive, and able to work collaboratively across

• Willing to travel frequently within the assigned area.