Senior Staff Performance Marketing

Job Description:

• Develop campaign strategies aligned with business targets.

• Define OKR performance OAS, CPA, CPC, CR, etc.).

• Create advertising budgets for each channel.

• Conduct audience, trend, and competitor research.

• Execute advanced campaign setups across Meta Ads, Google Ads, TikTok Ads, and Marketplace Ads.

• Monitor campaign performance and perform quick diagnostics on issues.

• Optimize campaigns and implement improvements on underperforming creatives.

• Prepare comprehensive campaign evaluation reports.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Management, or other relevant fields.

• Minimum 3 years of experience in Performance Marketing, with at least 1 year of leading or guiding a team (experience managing large ad budgets is a plus).

• Strong analytical thinking, problem-solving skills, clear communication, time management, and leadership.

• Solid understanding of ads manager platforms, social media/marketplace ads, A/B testing, funnel and attribution analysis, and related tools.