SEO & Web Specialist

The ideal candidate will analyze, review, and implement changes to websites to optimize their performance on search engines. This role requires a strategic thinker who can craft and execute actionable plans to improve site visibility and drive traffic growth.

Responsibilities

• Review and analyze websites for areas needing improvement, including content, structure, and technical elements.

• Conduct keyword research and implement content optimization strategies.

• Prepare detailed SEO strategy reports and performance analyses.

• Plan, create, and launch SEO and digital marketing campaigns tailored to client needs.

• Monitor and evaluate search engine rankings and implement strategies to improve performance.

• Collaborate with web developers, content creators, and marketing teams to ensure cohesive implementation of SEO best practices.

• Stay updated with the latest SEO and digital marketing trends and algorithm changes.

Qualifications

• Bachelor's degree in Information Technology, Marketing, or a related field.

• 1+ year of proven experience in technical SEO or digital marketing.

• Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.

• Comprehensive understanding of all major search engines, their algorithms, and ranking factors.

• Experience with SEO tools such as Google Analytics, SEMrush, Moz, or Ahrefs.

• Knowledge of HTML, CSS, and website administration.

• Excellent communication skills and the ability to explain complex technical concepts to non-technical stakeholders.