Social - Lead

Strategi Media Sosial

- Be the driving force in driving creativity and strategy with a team of enthusiastic social media collaborators. Lead them with passion and empowerment. - Define, develop and execute social media strategies on a daily basis to reach and engage our target audiences across different social channels and managing day-to-day activities with clear roadmap, plans, and reports. - Monitor different social channels by identifying opportunities that can create buzz while ensuring that key performance metrics are met (awareness, engagement, follower acquisition, share of voice, accompanying campaign metrics). - Monitor and analyse social media advertising spent, ROI, and cost efficiencies. - Collaborate and maintain a working relationship with different cross-functional teams and maximise the impact of social on business outcomes and ensure alignment in communications across channels. - Stay up-to-date on new trends and new ways to engage our consumers through quality content that would resonate across the market. - Identify social content opportunities that will drive customer value, and build brand equity. Track execution and report up in regular updates, help build business cases around the opportunity. - Ensure constant growth on all social channels by analyzing the performance of engagement and growth to keep the social platforms and content mix healthy.