SOCIAL MEDIA SPECIALIST

JOB DESCRIPTION:

• Manage and grow the brand’s presence across Instagram, TikTok, and YouTube, with the flexibility to support other social media platforms as needed.

• Plan and execute weekly and monthly content strategies aligned with overall brand and marketing objectives.

• Create structured and well-defined content briefs for internal teams and external creators.

• Keep up with relevant social media trends, particularly on TikTok and Instagram, and adapt them to fit a luxury brand context.

• Write refined and engaging captions that reflect the brand’s voice and positioning.

• Handle content scheduling, publishing, and daily community engagement (DMs and comments).

• Analyze performance data and prepare regular social media reports to track growth and effectiveness.

• Collaborate closely with Marketing, Creative, KOL, and E-Commerce teams to maintain consistent brand communication.

SKILL & REQUIREMENTS:

• Minimum 2 years of experience in social media, content, or digital planning roles.

• Strong understanding of Instagram and TikTok algorithms and content performance.

• Excellent copywriting skills with attention to brand tone and detail.

• Comfortable working with KPIs, insights, and performance reports.

• Possesses basic video editing knowledge (e.g. CapCut)

• Experience in luxury, beauty, fashion, or wellness brands is a strong advantage.

• Proactive, detail-oriented, and able to thrive in a fast-paced environment.

• Willing to work onsite (WFO) at PIK 2, Ruko Mega Kuningan

Send your CV & Portfolio to: [email protected]