sport content specialist

Responsibilities:

• Develop and produce engaging sports, fitness, and wellness content across formats, social media posts, short-form video, push notifications, and in-app copy.

• Build and execute a monthly content calendar aligned with GERAK's product roadmap, campaigns, and wellness events.

• Write training guides, running tips, workout plans, nutrition articles, and motivational content tailored to our active user base.

• Manage and grow GERAK's presence across Instagram, TikTok, and other social platforms with consistent, platform-native content.

• Create caption copy, story scripts, short-form video concepts, and reel ideas that reflect GERAK's brand voice.

• Engage with users, athletes, and brand partners through comments, DMs, and community interactions.

• Translate complex fitness data and activity metrics into clear, motivating language for everyday users.

• Track and analyse content performance metrics and use insights to continuously refine the content strategy.

• Collaborate with designers, videographers, and cross-functional teams to deliver high-quality content for campaigns and product launches.

Qualifications:

• Minimum 1 year of experience in content writing, sports journalism, digital marketing, or a related field.

• Bachelor's degree in Communication, Journalism, Sports Science, Marketing, or equivalent practical experience.
• Strong writing, editing, and storytelling skills in both Bahasa Indonesia and English.

• Experience as an on-camera model or presenter.

• Solid understanding of social media platforms, content formats, and engagement dynamics.

• Familiarity with sports science fundamentals, training principles, and wellness concepts.

• Experience using content management systems (CMS), social scheduling tools, or email marketing platforms.

• Comfort with data and analytics tools (Meta Business Suite, Google Analytics, or similar).

• Strong communication and collaboration skills in a hybrid work environment.

• Genuine passion for sports & Running