Strategist

Roles:

Drives strategic thinking behind campaigns and brand initiatives by uncovering insights, defining communication approaches, and guiding creative teams toward ideas that solve client challenges and resonate with audiences.

Requirements:

• Minimum Experience: 2–3 years in a creative, digital, or advertising agency

• Develop strategic frameworks and communication approaches for campaigns and brand initiatives

• Conduct audience, cultural, and market insights to inform creative thinking

• Translate insights into clear strategic direction and creative briefs

• Craft campaign narratives, messaging frameworks, and brand positioning

• Strong understanding of consumer behavior, digital culture, and brand communication

• Work closely with creative, account, and production teams to bring ideas to life

• Strong presentation, storytelling, and deck-building skills

• Able to manage multiple brands and campaign timelines simultaneously

• Insight-driven and culturally aware, balancing data with creative thinking