Marketing and Partnership

Key Responsibilities 

• Execute inbound and outbound lead generation through social media, website, digital ads, and database campaigns 

• Monitor and qualify daily incoming leads from website, email, and social media platforms 

• Manage and optimize Meta Ads and Google Ads campaigns (keyword research, budgeting, and performance monitoring) 

• Plan and execute content strategies across Instagram, LinkedIn, and other relevant platforms 

• Create SEO-friendly articles and conduct keyword research to improve online visibility 

• Maintain and update company website (WordPress) 

• Prepare marketing materials such as company profile decks, product presentations, newsletters, and testimonials 

• Support branding initiatives and ensure consistency across digital channels 

• Assist in internal and external marketing events and other ad-hoc marketing initiatives 

Qualifications 

• Bachelor’s degree in Marketing, Communication, Business, or related field 

• Minimum 2-3 years of experience in Digital Marketing, Growth Marketing, or Lead Generation (B2B experience is a plus) 

• Hands-on experience with Meta Ads and Google Ads 

• Good understanding of SEO, keyword research, and content marketing 

• Familiar with WordPress (basic management and content updates) 

• Strong analytical skills and comfortable working with data and campaign metrics 

• Good communication and copywriting skills (English is a plus) 

• Proactive, detail-oriented, and able to manage multiple projects simultaneously