MARKETING AND SALES SPECIALIST

JOB DESCRIPTION

I. Marketing & Sales Strategies

• Strategizes on lead generation, nurturing, and conversion marketing activities to ensure students move further down the funnel to enrollment.

  • Develops marketing activities for lead generation (including but not limited to webinars, school visits, career fairs, etc.)

  • Develops the schools’ offline channels (traditional and OOH media) into assets that will allow for a wider and more effective reach of our market

  • Discovers budding platforms for where our audiences frequent.

  • Leads conversion efforts (including but not limited to telemarketing campaigns, mobile enrollment, and other promotional activities) that will get more students to enroll.

• Research trends in consumer behavior, technologies, and design to create visual content that taps into current trends and conversations.
  

II. Operations and Miscellaneous

• Assists the Marketing & Sales Supervisor in the development and implementation of department processes and protocols

• Perform other related duties as required

QUALIFICATION:

• must show a portfolio that exemplifies marketing competence and creativity

• must be able to prioritize and handle multiple tasks/projects, meet deadlines, and effectively communicate task progress and outputs

• must be able to both conceptualize and execute a copy, manage designs accurately and in a timely manner

• must have a working knowledge of interactive design offline and online. 

• should have a basic understanding of the world of Marketing, including social media and the latest in internet technology and trends.