Platform Campaign Planning & Operation Intern - E-commerce

- Assist in conceptualising, developing and executing marketing campaigns, including major sales (e.g. 11.11), seasonal festivities (e.g. Chinese New Year, Christmas) and other major cross-category campaigns - Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross functional teams (e.g. marketing team, PR, graphic designers, product team, R&D team etc) for campaign creation and optimization - Conduct data analysis on campaigns performance (including against order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaigns performance - Keep abreast of trends on social media, e-commerce, digital marketing and industry developments, and leverage trends and developments to optimise campaigns