Senior CRM Specialist

Key Responsibilities: Summarecon Bekasi * Build customer lifecycle strategy from lead nurturing, booking, retention, repeat, referral, to reactivation. * Develop segmentation, automation, and personalized journeys across WhatsApp, email, and CRM channels. * Use customer data to improve engagement, conversion, repeat booking, and customer lifetime value. We're Looking For: * 4-6+ years in CRM, Lifecycle Marketing, Retention, Customer Engagement, or Marketing Automation. Strong in segmentation, automation, customer journey, personalization, testing, and campaign measurement. * Analytical and commercially minded, with the ability to connect CRM activity to bookings and revenue. Strong Advantage: * Experience in travel, e-commerce, fintech, banking, telco, marketplace, loyalty, or other large consumer databases.