Social Media & KOL Specialist

Job Description:

• Create engaging and insight-driven storytelling across all activities.

• Ensure clear, consistent messaging, and visuals that align with Kitalulus’s mission and brand identity guidelines.

• Led the development and execution of the digital marketing strategy to support the foundation and its programs, including content planning and development, community platforms, and social media management.

• Evaluate the effectiveness of marketing and communications activities through analytics, stakeholder feedback, and reporting, focusing on continuous improvement.

• Collaborate with internal teams for communications alignment, social listening, and research to develop and execute plans effectively.

• Use numbers to evaluate and analyze the performance of KOL.

• Collaborate with marketing and sales teams to design and launch effective retention campaigns.

Job Requirements:

• Confidently manages the entire content creation process from concept to post-production. (Proficient in video editing tools a plus).

• Highly motivated and take ownership of their work, consistently delivering creative solutions.

• Ability to work well within a fast-paced, team-oriented environment - Detail-oriented and responsive, deadline-driven with strong quantitative reasoning skills

• Willingness to work in a hybrid environment, balancing between in-office and remote work as needed.

• A minimum of 2 years of experience in content planning and executing social media will be a plus

• Good to use numbers and data to predict the performance from KOLs.

• Good connections with KOL and media.