Social Media Specialist

About the Role As a Social Media Specialist, you will help grow our fashion wholesale brand's online presence. In this role, you will create engaging and creative content for platforms such as Instagram and TikTok, stay up to date with the latest fashion and social media trends, manage our content calendar, and engage with our online community. Key Responsibilities • Create and manage content for platforms like Instagram and TikTok • Develop social media strategies aligned with brand and sales goals • Create engaging fashion content including reels, stories, product showcases, and trend-based posts • Monitor fashion and social media trends to keep content relevant • Coordinate photoshoots, influencer collaborations and campaign launches • Track analytics, engagement, reach, and campaign performance Preferred Skills • Strong understanding of Instagram & TikTok algorithms • Creative content creation and storytelling ability • Copywriting and communication skills • Attention to visual and written detail • Knowledge of fashion trends and customer behavior