KOL Specialist

Bonvie Haircare is looking for an KOL Specialist to join our team!

Location: Jakarta Pusat, ID | Full-time

Job Description:

• Plan and manage influencer/KOL campaigns end-to-end, from strategy, influencer selection, briefing, execution, to post-campaign evaluation.

• Build and maintain efficient systems to track KOL activities, deliverables, timelines, and campaign performance.

• Define campaign KPIs, monitor performance, analyze results, and optimize future influencer initiatives.

• Manage relationships with influencers and talents, including outreach, negotiation, contracts, and performance reviews.

• Create and maintain dashboards and regular reports (daily/weekly/monthly) for internal and external stakeholders.

• Collaborate with internal teams to ensure smooth workflows, approval processes, and campaign alignment.

• Stay up to date with digital trends, platform updates, and emerging influencer formats, and translate them into impactful campaign ideas.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field. 2–3 years of experience in influencer/KOL marketing, talent partnerships, or digital campaign management.

• Proven experience managing influencer campaigns from strategy to execution, preferably across multiple markets.

• Background in lifestyle, beauty, fashion, tech, wellness, or entertainment is a plus.

• Strong understanding of influencer marketing strategy, content lifecycle, KPI setting, and performance analysis.

• Comfortable with budget management, forecasting, and ROI measurement.

• Experienced in building tracking systems, dashboards, and workflows using Google Sheets, Excel, and automation tools.

• Strong network of influencers across platforms (Instagram, TikTok, YouTube, X) and tiers (nano to macro).

• Highly organized, analytical, and proactive, with a strong sense of digital trends and visual aesthetics.