Social Media Associate

About the Role

KitaLulus is launching a new initiative, a project designed to build a digital community through short-form content that’s authentic, informative, and relevant for young Indonesians.

We’re starting completely from zero: no followers, no content, no playbook. Your mission: build our TikTok and Instagram presence from the ground up, turning a blank account into a fast-growing, credible community that people trust and engage with.

Key Outcomes (6–12 Months)

• Grow TikTok and Instagram from 0 → 100K–150K followers organically.

• Publish 20+ short videos per month with an average engagement rate above 5–8%.

• Produce at least 5-10 viral videos with over 1 million views each.

• Build a scalable content system, a monthly calendar, an analytics dashboard, and a repeatable workflow.

• Establish the initiative as a credible and relevant social presence in its category.

Key Responsibilities

• Manage end-to-end content production: research → ideation → scripting → shooting → editing → posting → analytics.

• Build brand awareness from scratch through content that’s simple, authentic, and engaging.

• Turn trending moments into brand-relevant stories that spark conversation.

• Maintain and execute a 30-day content calendar tied to growth and branding goals.

• Collaborate with marketing, creative, and community teams for unified storytelling.

• Track content performance, iterate quickly, and double down on what works.

Requirements

• Proven experience building or growing a social media account from zero to 50K+ followers.

• Strong short-form video portfolio (TikTok / Reels) with at least 5 contents reaching over 1M views.

• Skilled in video editing tools (CapCut, VN, Premiere Pro, or equivalent).

• Deep understanding of Indonesian social media trends and audience behavior.

• A natural storyteller who can make 15–30s content that feels fun, real, and relatable.

• Independent, fast-paced, and comfortable executing with minimal supervision.

• (Bonus) Experience managing UGC or influencer collaborations.